Managing International Business in China
Managing International Business in China
Managing International Business in China.cXiaowen Tian
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Author: Xiaowen Tian
Number of Pages: 312 pages
Published Date: 01 Jun 2007
Publisher: CAMBRIDGE UNIVERSITY PRESS
Publication Country: Cambridge, United Kingdom
Language: English
ISBN: 9780521679930
File size: 16 Mb
File Name: Managing.International.Business.in.China.pdf
Download Link: Managing International Business in China
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With the rise of China in the world economy, investors from all over the world are moving to explore business opportunities in this market. Managing international business in a transition economy like China is a daunting challenge. Tian presents a practical guide to major managerial issues faced by foreign investors in the China market including strategic management of Guanxi, entry mode selection, alliance management, negotiation with Chinese partners, human resource management, marketing management, protection of intellectual property rights, and corporate financial management. These issues are analyzed in the light of relevant theoretical models of international business, with reference to current management practices of transnational corporations operating in China. With up-to-date case studies, questions for discussion and recommended readings at the end of each chapter, this book can be used as a textbook for postgraduate programmes in international business or other management disciplines, and as a textbook for executive training programmes.
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Managing International Business in China.cXiaowen Tian
Author: Xiaowen Tian
Number of Pages: 312 pages
Published Date: 01 Jun 2007
Publisher: CAMBRIDGE UNIVERSITY PRESS
Publication Country: Cambridge, United Kingdom
Language: English
ISBN: 9780521679930
File size: 16 Mb
File Name: Managing.International.Business.in.China.pdf
Download Link: Managing International Business in China
---------------------------------------------------------------
With the rise of China in the world economy, investors from all over the world are moving to explore business opportunities in this market. Managing international business in a transition economy like China is a daunting challenge. Tian presents a practical guide to major managerial issues faced by foreign investors in the China market including strategic management of Guanxi, entry mode selection, alliance management, negotiation with Chinese partners, human resource management, marketing management, protection of intellectual property rights, and corporate financial management. These issues are analyzed in the light of relevant theoretical models of international business, with reference to current management practices of transnational corporations operating in China. With up-to-date case studies, questions for discussion and recommended readings at the end of each chapter, this book can be used as a textbook for postgraduate programmes in international business or other management disciplines, and as a textbook for executive training programmes.
Read online Managing International Business in China Buy and read online Managing International Business in China Download and read Managing International Business in China for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Managing International Business in China
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